‘It’s not inevitable’: Asda chair on how his turnaround will hold off Aldi threat

Automatisch samengesteld met AI uit de vermelde bronnen

Aldi is now less than one percentage point from overtaking Asda as Great Britain’s third-largest grocer, chair Allan Leighton said while presenting his turnaround strategy 18 months into his return. Leighton stated the £1bn “Project Future” IT separation from Walmart is now stable and a new deal with Ocado will modernise the online business, while claiming prices are 4–7% cheaper than Tesco, Sainsbury’s and Morrisons. He also outlined a plan for 500 stand-alone George stores within five years, aiming to double the label’s sales to £5bn.