Chancellor Rachel Reeves announced a £120m support package last month for energy efficiency and decarbonization, with Ceramics UK working alongside civil servants on its design, while Denby entered administration on 31 March and month-ahead gas prices hover near 118p/therm, a 50% rise since the day before the Iran conflict began. The industry employs 20,000 people, half in the West Midlands, and faces a carbon tax that importers from Turkey, China, and India do not pay, prompting calls for further aid beyond the existing package. The sector has already invested £750m in decarbonization initiatives but argues government net-zero policies risk deindustrialization unless accompanied by measures to level international cost disparities.